Applicants: .wtf were .you think .ing?

After years of playing the coy .virgin, waiting for the right moment to say yes, the excitement of ICANN's potential suitors is writ large in their .love letters posted in that most unreliable of matchmakers, the TLD Application System (Is that an 18-letter long string in your pocket, or are you just happy to see me working again?)

Not all suitors will be rewarded, and none will get their $185,000 engagement rings back, so it's only fair to award applicants for efforts to stand out in a very crowded room.

In London within a few weeks there's a big sporting event whose name cannot be mentioned in the context of gTLDs. So, taking inspiration from the only successful thing Greece currently can claim credit for (and they need plenty of credit), here are...


The Definitely Not The Oly*pics gTLD Awards


Sympathy award for applicants whose exec team had 'good ideas' for top level domains

Purely a demonstration sport, so no medals, but a tie between:

.americanexpress (15 characters)

.allfinanzberater (16 characters)


Get instant access now!

Read the full issue as well as enjoy access to the site archive for one week for only $50. Click here for one-step registration.

If you or your company are interested in saving money and subscribing to .Nxt on a monthly or annual basis, please review your options on our membership page.