18(a). Describe the mission/purpose of your proposed gTLD.

The Applicant, Vistaprint Limited, is the Intellectual Property holding company of the publicly traded company, Vistaprint NV, a large online supplier of printed and promotional material as well as marketing services to micro businesses and consumers. It offers business and consumer marketing and identity products and services worldwide. Vistaprint Limited also operates the VISTAPRINT websites (vistaprint.com and others) and benefits from online transactions with customers. Through its subsidiaries, the Applicant also provides hosting and other Internet related services.
According to the Applicant, the purpose of the TLD is manifold, as will be further explained below:
i. Reflect and operate Applicant’s key and most distinctive brand (“VISTAPRINT”) at the top level of the DNS’ hierarchy;
ii. Provide stakeholders of the Applicant, including subsidiaries, and their respective suppliers, customers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted identifier on the Internet;
iii. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
iv. Provide selected stakeholders in VISTAPRINT brands with the opportunity to create a secure and safe Internet environment that is mainly or even fully under control of the Applicant and⁄or such stakeholders