SEAT S.A.U. (SEAT), a car manufacturing company part of the Volkswagen Group, is submitting the application of the .seat TLD for its own exclusive use.
The .seat TLD is the new domain name specifically designated for the automotive Spanish-based international brand SEAT, which is nowadays the indisputable leader within the Spanish market.
The goals of a .seat TLD are:
a. To facilitate digital communications between the brand, its providers and customers,
b. To strengthen the image of SEAT in the on-line world,
c. To unify the brand in the digital world,
d. To facilitate access to the company information for users,
e. To improve customer security, trust and loyalty,
f. To control the Internet presence,
g. New marketing opportunities,
h. New business opportunities,
i. To enhance brand recognition,
j. To increase the value of the company, and hence, the brand.
This is to be achieved by:
i. Creating a platform between prospects, clients, brands & dealerships,
ii. Creating an integrated virtual and physical sales channel,
iii. Creating homogenized dealership websites.
SEAT is an international-minded and innovation-focused company that belongs to the Volkswagen Group and it is present in the majority of market segments, with a wide range of own designs, characterized by their strong personality and their Mediterranean style. SEAT has clearly seen that the new domains represent a transformative opportunity to reinforce the brand strategically and SEAT willing to take advantage of it.
The company is well aware of what this shift from address centric to identity-centric TLD architecture carries since it has been following with interest ICANN’s new gTLD program since its inception, and has gathered the required intelligence to adopt an educated decision. SEAT understands the opportunities and the responsibility of what the gTLD process implies, and is fully committed to run a piece of Internet infrastructure through the .seat TLD.
SEAT has always been an innovative company in the Internet area, continuously investing to be up to date with the last trends. Therefore, acquiring a Top Level Domain opens a new world of opportunities and will create a competitive advantage for the business. One of the keys of the company’s success factors, is that SEAT maintains a brand coherence based on its proximity as an Spanish brand in order to transmit the brand’s values. Indeed the .seat TLD is a perfect vehicle to transmit these esteems.
The SEAT concept is a result of the interrelation between a quality product of unique design with a coherent and unified brand image and marketing. The brand’s worldwide advertising campaigns under its own Top Level Domain will showcase the company as a pioneer within the sector on the Internet and will improve its current number of web visits which verges upon 23 million within the EU.