We have engaged Neustar, Inc. to deliver registry services for this TLD.
This response describes protection of geographic names as implemented in the managed TLD registry service.
1. PROTECTION OF GEOGRAPHIC NAMES
a. Initial Reservation
Mobily is committed to complying with all of its obligations under the Registry Agreement and as such will meet its obligations to initially reserve all of the enumerated geographic names. More specifically, in accordance with Specification 5 of the Registry Agreement, the Registry Operator will initially reserve all geographic names at the second level and at all other levels within the TLD at which the Registry Operator provides for registrations.
The Company will support this requirement by using the following internationally recognized lists to develop a comprehensive master list of all geographic names that will be initially reserved:

-The 2-letter alpha-2 code of all country and territory names contained on the ISO 3166-1 list, including all reserved and unassigned codes;

-The short form (in English) of all country and territory names contained on the ISO 3166-1 list, including the European Union, which is exceptionally reserved on the ISO 3166-1 List, and its scope extended in August 1999 to any application needing to represent the name European Union;
-The United Nations Group of Experts on Geographical Names, Technical Reference Manual for the Standardization of Geographical Names, Part III Names of Countries of the World. This lists the names of 193 independent States generally recognized by the international community in the language or languages used in an official capacity within each country and is current as of August 2006; and
-The list of UN member states in 6 official UN languages prepared by the Working Group on Country Names of the United Nations Conference on the standardization of Geographical Names

b. Release Mechanism
Notwithstanding the above, Mobily believes that the use of geographic designations in connection with .Mobily will significantly benefit Mobily’s customers, end users, partners and the global Internet community in that it will assist them in locating Mobily’s content by physical geography. Given the goodwill of the Company itself, there is little likelihood of confusion between the second-level geographic registration and the country or country-code designation. For example, few consumers would be confused that us.Mobily is associated with the country-code TLD of the United States administered by the United States Department of Commerce. Therefore, although the geographic names will initially be reserved, Mobily does believe that at the appropriate time, certain geographic names should be able to be released from reservation.
This is especially true of the two character second level domain names. Mobily recognizes that there have been several successful and non-misleading use of two character second level names by TLD operators such as AA.com, ge.com, and my.biz, to name a few. In the event that Mobily wishes to use the two-character strings, or any other geographically reserved names, for its own purposes related to the mission of the TLD, Mobily shall propose to ICANN the release of such strings in accord with the Registry Agreement.