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The mission of .LAW is to provide constituents of the legal industry with a de facto “home domain” for their online presence. We envision that it will become the preferred online namespace for the advertisement, critique, and discussion of legal issues and related services. Given the descriptive nature of .LAW combined with strategic marketing campaigns designed to brand the domain, it will soon become the default for law firms, sole practitioner attorneys, legal document aggregators, judicial bloggers, and users alike to engage and share their content. As nearly 180,000 firms (employing approximately 1.2mm individuals) provide legal services in the US alone, the addressable need is significant. Furthermore, given that the term “law” can be broadly interpreted, we think that numerous other ancillary service providers, such as bail bond firms, process servers, foreclosure specialists, title insurers, etc. will also find .LAW to be an attractive domain name solution.