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(a) Describe the mission⁄purpose of your proposed gTLD
Hughes Satellite Systems Corporation (“Applicant”) is the world’s leading provider of satellite broadband for home and office, delivering innovative network technologies and managed network services for enterprises and governments in more than 100 countries, but primarily in North America. Applicant is a wholly owned subsidiary of EchoStar Corporation,, a premier global provider of satellite operations and digital TV solutions. Among the many offerings of Applicant and its affiliates are HughesNet®, the market’s #1 high-speed satellite Internet service; Sling Media’s award-winning Sling® technology; and Move Networks™ adaptive bit-rate streaming technology. The Applicant’s EchoStar Satellite Services segment leases satellite capacity on a full-time and occasional-use basis primarily to DISH Network; and to Dish Mexico, S. de R.L. de C.V., the United States government service providers, state agencies, Internet service providers, broadcast news organizations, programmers, and private enterprise customers. This segment uses its 10 owned and leased in-orbit satellites and related Federal Communications Commission licenses. The Applicant also provides managed services to large enterprises; and networking systems solutions to customers for mobile satellite and wireless backhaul systems. The Applicant was formerly known as EH Holding Corporation and changed its name to Hughes Satellite Systems Corporation in October 2011. The Applicant is headquartered in Englewood, Colorado. Hughes Satellite Systems Corporation operates as a subsidiary of EchoStar Corporation.
Applicant seeks the proposed .hughes gTLD as a restricted, exclusively-controlled gTLD for the purpose of expanding Applicant and its affiliated entities’ ability to:
• create a connected digital presence and personalized brand experience for customers and other business partners;
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate secure interaction and communication with individuals and entities with whom Applicant has a business relationship;
• improve business operations;
• simplify Internet user navigation to information about Applicant products and services;
• demonstrate market leadership in protecting customer privacy and confidential information online; and
• meet future client expectations and competitive market demands.
ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
• This question is not applicable to a restricted, exclusively-controlled, self-funded TLD, like the proposed .hughes TLD.
We will protect names with national or geographic significance by reserving the country and territory names at the second level and at all other levels within the TLD, as per the requirements in the New TLD Registry Agreement (Specification 5, paragraph 5).
We will employ a series of rules to translate the geographical names required to be reserved by Specification 5, paragraph 5 to a form consistent with the ʺhost namesʺ format used in domain names.
Considering the Governmental Advisory Committee (GAC) advice “Principles regarding new gTLDs”, these domains will be blocked, at no cost to governments, public authorities, or IGOs, before the TLD is introduced (Sunrise), so that no parties may apply for them. We will publish a list of these names before Sunrise, so our registrars and their prospective applicants can be aware that these names are reserved.
As defined by Specification 5, paragraph 5, such geographic domains may be released to the extent that Registry Operator reaches agreement with the applicable government(s). Registry operator will work with respective GAC representatives of the country’s relevant Ministry of Department to obtain their release of the names to the Registry Operator.
If internationalized domains names (IDNs) are introduced in the TLD in the future, we will also reserve the IDN versions of the country names in the relevant script(s) before IDNs become available to the public. If we find it advisable and practical, we will confer with relevant language authorities so that we can reserve the IDN domains properly along with their variants.
Regarding GAC advice regarding second-level domains not specified via Specification 5, paragraph 5: All domains awarded to registrants are subject to the Uniform Domain Name Dispute
Resolution Policy (UDRP), and to any properly-situated court proceeding. We will ensure appropriate procedures to allow governments, public authorities or IGO’s to challenge abuses of names with national or geographic significance at the second level. In its registry-registrar agreement, and flowing down to registrar-registrant agreements, the registry operator will institute a provision to suspend domains names in the event of a dispute. We may exercise that right in the case of a dispute over a geographic name.