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limited liability partnership
Fegistryʹs mission for .golf is to create a recognizable, viable, and profitable extension to bring together individuals and companies who are passionate about self-identifying themselves as in the golf industry. There are thousands of golf courses and golf related businesses on the Internet and a registrant can create a website that identifies itself directly in the TLD. It seems fitting, as ICANN opens up an unprecedented and innovative program to expand how we use and identify with the Internet, that use cases like .golf should be allowed as well. We are creating the opportunity for internet users to identify websites that operate in or around the golf industry by looking just at the TLD. By owning a domain in the .golf community it creates a win-win for most companies because they don’t need to identify to the left of the dot they are a golf related website.
It is our goal to be a financially successful company, solvent throughout our launch and profitable within our first year of operations. We believe this is an eventual reality and that our projections and financial analysis included in this application demonstrate this. We hope to grow at a rate that allows us to continually improve our registry offerings, and increase benefits for both our customers and employees. Our commitments and projections at this time are focused on conservative estimates of our revenue in order to best prepare for a TLD market with the possibility of 100,000+ TLDs in the next decade. We don’t expect the demand for domains under our TLD to be big. Perhaps up to 10,000 registrations by the end of year 3, however we do have investors and a technical team that will stand behind the company if projections are higher than we anticipate.
We have no plans to implement any cost benefits for registrants at this time. However, we have discussed the possibility of promotions, such as bulk registration discounts and advantageous pricings, should they be necessitated due to currently unforeseen circumstances or become part of a targeted marketing campaign during any part of our launch.
Applicant has chosen CentralNic as the registry infrastructure provider for the TLD. Please see Appendix 23.1 for the acceptance letter from CentralNic. Any information regarding technical and operational capability of the proposed the TLD registry (answers to questions 23 – 44) therefore refers to CentralNic’s registry infrastructure systems.