The mission of the .网址 (“网址” in simplified Chinese is the equivalent to the English term “web address”) gTLD Registry is to provide leading gTLD registry services to Chinese speaking Internet users worldwide through a Chinese IDN TLD that represents the most widely recognized term used to refer to web addresses in Chinese, therefore providing users the most convenient way to remember and navigate to websites in their native Chinese language.
There are over 500 million Chinese speaking Internet users worldwide. Among these Chinese speaking users and the general population, the term “网址” (“web address” in English) is the most recognized term referring to web addresses. For the majority of novice or new Chinese speaking Internet users, other web address terms such as “IP address,” “domain name,” or other terms are not known, but the term “网址” (“web address” in English) is commonly used when searching for web pages. Since many Chinese speaking Internet users have trouble remembering and spelling English and⁄or ASCII character domains such as “google.com,” they currently have no better choice than to rely on what are popularly referred to as “web address directories” or search engines to help them navigate to the web page(s) they want to visit. According to a comprehensive study on Chinese Internet user’s habits conducted by the China Internet Network Information Center (CNNIC), it was found that 94.45% of Chinese Internet users surveyed expressed a strong willingness to use native Chinese language IDNs to navigate to web pages. We hope that by introducing the “.网址” (“web address” in English) gTLD, we can enable Chinese speaking Internet users to conveniently use their native language to utilize the Internet.
The purpose of the .网址 （”web address” in English）gTLD is to provide an opportunity to register and use Chinese IDN gTLD to all individuals, businesses, non-profit organizations, community and government organizations, thereby allowing Chinese speaking Internet users worldwide to conveniently remember and navigate to such organization’s website’s addresses. In the Internet age, online and offline consistency of a brand or name is something that any business or organization looking to promote themselves must strongly consider. A significant and easy to remember “.网址” (“web address” in English) IDN domain is an eye-catching brand advertisement for any business operating in today’s Chinese speaking Internet environment, ultimately limiting opportunity costs associated with using English or ASCII domain names that Chinese users have difficulty with, and increasing organizations promotion and online marketing effectiveness and accuracy towards Chinese speaking Internet users.
About the Applicant: HU YI GLOBAL INFORMATION RESOURCES (HOLDING) COMPANY.HONGKONG LIMITED (Hu Yi Global)
Hu Yi Global, founded in 2001, has over 100,000 customers and is one of Hong Kong’s largest Internet Addressing and Intellectual Property Protection service providers.
Hu Yi Global provides Internet Addressing and Intellectual Property Protection services to businesses worldwide and aims to develop the best, most innovative, high productivity and convenient platform over a highly efficiency network together with an intellectual property rights protection automation system.
Hu Yi Global’s sister company, Guangdong Hu Yi Science Co. Ltd.(Guangdong Hu Yi) located in Guangzhou, China, also founded and majority owned by Mr. Xiongwei Huang, is a provider of Internet Addressing and Intellectual Property Protection services. Guangdong Hu Yi currently has over 30 subsidiaries around mainland China and over 2,000 employees including 1,800 sales persons. It is one of China’s largest Internet Addressing and Intellectual Property Protection services providers with close to 500,000 customers. Guangdong Hu Yi is CNNIC accredited for .CN domain registrations, and Chinese Domain Names. It is also accredited by KNET for Internet Keywords and Wireless Keywords. It’s primary service and product offerings include: Internet addressing resources such as domain names, Internet Keywords, Wireless Keywords, Intellectual Property Protection services such as trademark and copyright registration, and patent registration and protection. Guangdong Bangxin International Intellectual Property Co. Ltd., another subsidiary of Guangdong Hu Yi, is a specialized Intellectual Property Rights related service platform and is a member of the China Chapter of The International Association for the Protection of Intellectual Property (AIPPI), the International Trademark Association (INTA), the China Trademark Association and other industry organizations.