The benefits of the .همراه (.hamrah) gTLD will be manifold, not just to registrants but also to tens of millions of Persian internet users, as well as many others with an interest in or curiosity regarding Persia. The presence of a Persian-specific gTLD will increase the volume of online Persian resources, as the emergence of the .همراه (.hamrah) second-level domains sees a marked increase in the use of Persian script online – which should in turn create further demand. In terms of goals in the areas of specialty, service levels, and reputation for the proposed .همراه (.hamrah) gTLD, AGITSys is committed to offering choice in top level domain extensions among Persians and readers of Persian script. Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti. (AGITSys) recognizes many new gTLDs will naturally have a relatively narrow appeal and audience. The .همراه (.hamrah) gTLD is different, as it not only targets a distinct online community, but one that spans the globe. Therefore, AGITSys is prepared to utilize its home market of Turkey as a leading source of registrants and sites, while incorporating the power of the web to connect with myriad other registrants and Internet users beyond Turkey. Further, we intend to adopt and follow the highest standards in registry operations exceeding service levels and expectations thus producing a consistent reputation.
AGITSys has been at the forefront of the ICANN community effort in working to bring the Global Persian community together through a dedicated gTLD, as well as bringing Persians in to the larger online community. No organization has a greater understanding both of the opportunities a .همراه (.hamrah) gTLD will afford as well as the challenges that its adoption and spread will bring. AGITSys is prepared to ensure the success of .همراه (.hamrah), such that it is a shining example of ICANNʹs wisdom in granting the gTLD.
The company is committed to bringing top-level domain registration services to registrants. To this end, AGITSys has contracted CoCCA Registry Services (NZ) Limited (“CoCCA”) to provide hosted Registry Services for the .همراه (.hamrah) gTLD. CoCCA has over nine years experience authoring open source registry software systems and providing TLD registry support services. CoCCA was originally incorporated in Australia in 2003 as CoCCA Registry Services Limited, in January 2009 CoCCA re-located to New Zealand and trades as CoCCA Registry Services (NZ) Limited. CoCCA is a privately held NZ company.
CoCCA’s clients are managers of county code top level domains (ccTLDs) as of 31 March 2012, 33 national country code top level domains (“ccTLDs”) are have selected CoCCA’s SRS technology or services to manage their critical infrastructure. Several other ccTLDs have committed to migration to CoCCA’s “pamoja” EPP Shared Registry System (“SRS”) in 2012 pending the outcome of re-delegations.
CoCCA’s pamoja SRS is the most widely deployed, field-tested SRS in use today. CoCCA’s SRS is a mature product that has grown organically over the past decade as new standards have been developed and published. It is doubtful any other Registry Services provider has accumulated CoCCA’s level of experience operating multiple small to medium sized TLDs efficiently and securely.
AGITSys’ team is well-known in the ICANN community as a selfless champion of the interests of Persians around the world, including those with ties to the Persian language and thus the idea of همراه (Hamrah). We also have a long history of advising the Turkish internet industry. Our reputation is solid, and we have every incentive to maintain that reputation as we roll out the .همراه (.hamrah) gTLD.
Under the shepherding of AGITSys, the .همراه (.hamrah) gTLD will increase competition, provide more online differentiation for customers and consumers, while also driving digital innovation. The addition of the .همراه (.hamrah) gTLD will create new competition for names within the domain name space. Not only will the offering of .همراه (.hamrah) domains create competition within content providers for users of Persian language content, but it is expected that competition will be enhanced among the varying service providers that users require to deploy said content.
As it is rolled out, the .همراه (.hamrah) gTLD will quickly develop as a favored gTLD among Persian-script readers worldwide. The demand for Persian script content from this group isn’t and wonʹt be satisfied by .COM or .ORG offerings within the current gTLDs and in fact has hampered collaboration and innovation. The Persian-script reading population demand content that is tailored to their own unique needs and wants, under the umbrella of a dedicated gTLD. .همراه (.hamrah) will be one such gTLD. As stated in 18(a) above, as Persian-script content sites increasingly seek to differentiate themselves to consumers, and registrants seek to differentiate themselves to acquirers of second-level domains, the power to differentiate will come from innovative approaches to customer service and the creation of a trusted online environment.
It is AGITSys’ mission that competition and differentiation of the .همراه (.hamrah) gTLD will be coupled with a user experience online that is reliable and predictable. To make this as likely as possible, AGITSys will work both with existing registrars seeking to reach new audiences, as well as new registrars that may emerge from within the global population of Persian-script readers, thereby supporting ICANNʹs mission to create more capacity in developing countries. AGITSys feels it can foster more competition at the registrar level by offering assistance and encouragement to new registrars in this way. We also believe that this should and will be coupled with a positive experience for Internet users. Indeed, this is critical to the success of the .همراه (.hamrah) gTLD. By working with the right registrars (who maintain the right, stringent) standards for adoption and use by their own customers, AGITSys can reach its goal of having the .همراه (.hamrah) gTLD become synonymous with a safe and trusted online experience.
AGITSys will not tolerate radical content, nor will it tolerate content that criticizes Persia and the Persian culture. Immediate and severe action will be taken against registrants promulgating either, and a black list will be created in an attempt to pre-empt any such attempts.
Because of its dedication to the promulgation of Persian script and language online and the .همراه (.hamrah) gTLD which is intended to serve it, AGITSys will implement protection measures for registrations to ensure an abuse free environment whilst maintaining choice. This will be accomplished with Registration safeguards, wildcard alerts, name selection polices, all governed by an Acceptable Use Policy and post registration protections via Uniform Dispute Resolution Policy and Uniform Rapid Suspension. More details on these policies can be found in answer to Questions 28 and 29.
The privacy offered will be total, within the rules and procedures provided by ICANN. These policies will be transparent and rigorous, modeled after successful policies implemented by currently delegated TLDs and accompanied by vigilant processes and technologies to prevent unauthorized access to information. This is a manifestation of the larger goal of the .همراه (.hamrah) gTLD, that of a trusted source of safe online transactions, as stipulated in 18(a).
Privacy and security will be key elements of our Acceptable Use Policy (AUP). The AUP will govern how a registrant may use its registered name, with a specific focus on protecting Internet users. AUP language would specifically address privacy by prohibiting a registrant from using a domain for any activity that violates the privacy or publicity rights of another person or entity, or breaches any duty of confidentiality owed to any other person or entity. The AUP also would prohibit spam or other unsolicited bulk email, or computer or network hacking or cracking, as well as the installation of any viruses, worms, bugs, Trojan horses or other code, files or programs designed to, or capable of, disrupting, damaging or limiting the functionality of any software or hardware. We would maintain complete enforcement rights over the use of the domain name. Should a registrant find itself in breach of the AUP, we would reserve the right to revoke, suspend, terminate, cancel or otherwise modify their rights to the domain name.
In terms of outreach by the .همراه (.hamrah) gTLD, it is expected that the momentum around .همراه (.hamrah) will build quickly, given the pent-up demand that has been building for years within the ranks of the Persian-speaking (and Persian script-reading) people. AGITSys, as their champion in gTLD discussions, knows full well how popular this service will be.
Augmenting this, AGITSys is also active in the business community within Turkey and Middle Eastern countries and interconnected across the spectrum of the Persian–speaking world due to its promotional efforts with ICANN and elsewhere. It will leverage that network to spread the word of the .همراه (.hamrah) gTLD in order to promote adoption. The best steps AGITSys can take to ensure the gTLDs’ adoption and growth, however, are to ensure a system encouraging robust, safe and dynamic second-level domain sites. At that point, the word will spread by itself.