Mobily’s TLD is intended to benefit Internet users by enabling Etihad Etisalat (dba Mobily) and its affiliates (collectively “The Company”) to communicate more easily and effectively with all Internet users, and particularly with The Company’s many customers, employees and affiliates. The TLD will become a supporting branding, technology and services platform for The Company’s mission and its businesses.
The Mobily Registry will provide an Internet space, under control of The Company, to allow the distribution and exchange of information among The Company and its stakeholders by means of, but not limited to, websites, social networks, email and other technologies that will reside within the Mobily domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD, including but not limited to website hosting, SEO, marketing and consulting services. And of course, the TLD will be used to promote and deliver our telecommunications services.
The Mobily IDN Registry will further provide a fully Arabic language alternative for Mobily. With its roots in the Middle East and vast and varied business operations throughout the region, and the ongoing expansion of the global IDN domain space, the IDN TLD will prove useful to The Company and its affiliates.
The Company intends initially to reserve all names within the TLD to itself, and to later register and use any of those domain names for promotional and navigational purposes relating to The Company’s online presence and⁄or provision of goods and services.
Eventually, The Company may allow third parties to license the use of names within the TLD. The Company intends to control content of websites and other uses of domain names within the TLD via contract with any third-party licensees, if any, and via monitoring and enforcement of those contractual provisions.