With the release of applications for the new gTLD process, we asked a number of industry experts for their views of what the information shows.
What is your overall feeling about the applications?
I was impressed with the mix of applicants. Some came from branded companies, some from long-time domain industry players and still others from entrepreneurs who see the possibilities inherent in the expansion of the Internet landscape. I feel very good that each one projects a credible business proposition.
What are you most surprised by?
How tightly the opportunity clearly was embraced by marketing executives. The applications show that Fiat wants to create a global fleet of dot-abarth, Chanel hopes to make the Internet more alluring with dot-chanel, Bridgestone wants to improve its mileage by installing dot-firestone and Dot Vegas wants everything to stay in dot-vegas.
What are you most excited about?