New gTLDs on religion and art capture Internet user interest

Two weeks after new gTLD reveal day, what does the world outside the sheltered ICANN sphere think of the exercise? Which proposed strings are they voting for with their mouse clicks?

.Nxt looks for some answers and wonders what this will all mean for the new gTLD program as it progresses.

Searching .Nxt's own database for clues

The most clicked link in the .Nxt new gTLD database isn't a potentially contentious string like dot-sex. Instead, it's dot-ismaili.

Ismaili is a branch of Shia Islam with somewhere around 20 million followers worldwide and the application for dot-ismaili as a community gTLD came from the Aga Khan Foundation, founded by the imam of the Ismaili community, so there is probably little chance that anyone in the community will object to the application.