Why nobody likes new gTLD batching

ICANN’s decision to create batches of gTLD applications by using a target time variance system has left policy-makers both shocked and concerned.

Process for breaking up applications into groups will be crucial for many

If the number of applied-for strings “significantly” exceeds 500 – the maximum number that can be evaluated at once – ICANN must fairly organise batches. For some applicants, particularly those running open registries that focus on maximising sales, being in that first batch is crucial.

Under the proposal, applicants who opt-in will pick a “target time” – a date and time in the near future. They have to visit ICANN’s website on that date and click a “submit” button as close to the time as possible. The closer they are to the time, the higher they will rank.